The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

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THE NEW LAW OF MARKETING

"The Next Evolution of Marketing is a true beacon for all brand builders. Many books claim that, Bob's book delivers."

Jim Stengel, former Global Marketing Officer, Procter & Gamble

"Some timeless truths restored for modern marketing-and many new ones added. An inspiring reminder of the value of brand behavior and how to make it happen."

Sir Martin Sorrell, CEO, WPP

"Persuasion has given way to sharing, and marketing will never be the same."… (more)

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Book Details  


Publisher: McGraw-Hill (July 09, 2009)

Format: EPUB

Page count: 288 pages

File size: 2.6 MB

Protection: DRM

Language: English


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