Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever

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Millennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach.

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Book Details  


Publisher: Amacom (June 10, 2013)

Format: EPUB

Page count: 224 pages

File size: 1.3 MB

Protection: DRM

Language: English


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