Airport Marketing

Airport Marketing

for $ 51.18

51.18 Airport Marketing http://covers.feedbooks.net/item/527358.jpg?t=1395116743 http://www.feedbooks.com/item/527358/airport-marketing?utm_medium=uwishlist&utm_source=amazon

This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. This accessible book applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport… (more)

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Book Details  


Publisher: Routledge (June 19, 2013)

Format: EPUB

Page count: 248 pages

File size: 14.7 MB

Protection: DRM

Language: English


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