Geography and Tourism Marketing

Geography and Tourism Marketing

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Geography and Tourism Marketing covers diverse geographical aspects of tourism marketing ranging from geographic segmentation of market segments to the issue of geographic scale of the destination area and the spatial behavior and requirements of tourists; from “modern” promotion channels such as the Internet to “traditional” ones such as brochures; and from a more theoretical contribution of the importance of the place concept in marketing to an applied overview… (more)

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Book Details  


Publisher: Routledge (July 04, 2013)

Format: EPUB

Page count: 202 pages

File size: 5 MB

Protection: DRM

Language: English


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