Global Advertising, Attitudes, and Audiences

Global Advertising, Attitudes, and Audiences

for $ 136.77

136.77 Global Advertising, Attitudes, and Audiences http://covers.feedbooks.net/item/546295.jpg?t=1404441303 http://www.feedbooks.com/item/546295/global-advertising-attitudes-and-audiences?utm_medium=uwishlist&utm_source=amazon

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process,… (more)

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Book Details  


Publisher: Routledge (July 04, 2013)

Format: EPUB

Page count: 182 pages

File size: 683 KB

Protection: DRM

Language: English


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