The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors

The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors

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12.99 The Watercooler Effect: An Indispensable Guide to Understanding and Harnessing the Power of Rumors http://covers.feedbooks.net/item/54630.jpg?t=1404209378 http://www.feedbooks.com/item/54630/the-watercooler-effect?utm_medium=uwishlist&utm_source=amazon

"A fresh look at informal communication, and how information spreads rapidly...An absorbing and compelling book." -Daniel J. Levitin, author of This Is Your Brain on Music and The World in Six Songs

"Nicholas DiFonzo is one of the world's experts on why rumors spread. If you've ever wondered where rumors come from or whether some new rumor is true, this book will fascinate you." - Chip Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

During… (more)

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Book Details  


Publisher: Avery (September 11, 2008)

Format: EPUB

Page count: 304 pages

File size: 885 KB

Protection: DRM

Language: English


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