The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World

for $ 56.29

56.29 The Definitive Guide to Entertainment Marketing: Bringing the Moguls, the Media, and the Magic to the World http://covers.feedbooks.net/item/548336.jpg?t=1403103880 http://www.feedbooks.com/item/548336/the-definitive-guide-to-entertainment-marketing-bringing-the-moguls-the-media-and-the-magic-to-the-world-2-e?utm_medium=uwishlist&utm_source=amazon

Entertainment Marketing NOW:

Every Platform, Technology, and Opportunity

 

Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more

Reflects powerful trends ranging from smartphones to globalization

Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution

By industry insiders with decades of experience as leaders and consultants

 

Entertainment spending is soaring worldwide, driven… (more)

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Book Details  


Publisher: FT Press (July 02, 2013)

Format: EPUB

Page count: 304 pages

File size: 4.3 MB

Protection: DRM

Language: English


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