Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

Let's Get Real or Let's Not Play: Transforming the Buyer/Seller Relationship

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The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.

Too often, the sales process is all about fear.

Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.

Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful,… (more)


Book Details  


Publisher: Portfolio (October 30, 2008)

Format: EPUB

File size: 2.4 MB

Protection: DRM

Language: English


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