Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

Marketing for Cultural Organizations: New Strategies for Attracting Audiences - third edition

for $ 41.22

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition… (more)

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Book Details  


Publisher: Routledge (July 18, 2013)

Format: EPUB

Page count: 200 pages

File size: 2.3 MB

Protection: DRM

Language: English


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