Corporate Marketing: Contemporary Perspectives on Corporate Branding, Marketing and Communications

Corporate Marketing: Contemporary Perspectives on Corporate Branding, Marketing and Communications

for $ 114.02

114.02 Corporate Marketing: Contemporary Perspectives on Corporate Branding, Marketing and Communications http://covers.feedbooks.net/item/564711.jpg?t=1404448248 http://www.feedbooks.com/item/564711/corporate-marketing-contemporary-perspectives-on-corporate-branding-marketing-and-communications?utm_medium=uwishlist&utm_source=amazon

Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost.

Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the… (more)

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Book Details  


Publisher: Routledge (July 24, 2013)

Format: EPUB

Page count: 176 pages

File size: 16 MB

Protection: DRM

Language: English


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