Neuroinvesting: Build a New Investing Brain

Neuroinvesting: Build a New Investing Brain

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Rewire your brain for investing success

As an investment advisor to high net worth individuals, Wai-Yee Chen has spent years watching her clients make investment decisions—some good decisions and some not-so-good decisions. Though confronted by the same market variables, those clients often make very different choices with very different results. Here, Chen argues that it's usually not the data that affects investor decision-making as much as the way investors themselves… (more)

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Book Details  


Publisher: Wiley (July 26, 2013)

Format: EPUB

Page count: 250 pages

File size: 658 KB

Protection: DRM

Language: English


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