What the New Breed of CMOS Know That You Don't

What the New Breed of CMOS Know That You Don't

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MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Knows that You Don't speaks to the future of marketing, the strategic value of the function and the role of the CMO. This primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to 'up their game', provides ideas, concepts, approaches and considerations from a wide… (more)

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Book Details  


Publisher: Gower (August 28, 2013)

Format: EPUB

Page count: 174 pages

File size: 3.3 MB

Protection: DRM

Language: English


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