Solving Problems with Design Thinking: 10 Stories of What Works

Solving Problems with Design Thinking: 10 Stories of What Works

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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and… (more)

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Book Details  


Publisher: Columbia University Press (September 03, 2013)

Format: EPUB

Page count: 232 pages

File size: 946 KB

Protection: DRM

Language: English


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