Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter

for $ 17.99

17.99 Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes new bonus chapter http://covers.feedbooks.net/item/58546.jpg?t=1404212841 http://www.feedbooks.com/item/58546/purple-cow-new-edition-transform-your-business-by-being-remarkable-includes-new-bonus-chapter?utm_medium=uwishlist&utm_source=amazon

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing,… (more)

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Book Details  


Publisher: Portfolio (November 12, 2009)

Format: EPUB

Page count: 224 pages

File size: 499 KB

Protection: DRM

Language: English


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