The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable

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Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done.

In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth… (more)

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Book Details  


Publisher: Portfolio (October 20, 2005)

Format: EPUB

File size: 729 KB

Protection: DRM

Language: English


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