Beyond the Idea

Beyond the Idea

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9.99 Beyond the Idea http://covers.feedbooks.net/item/599304.jpg?t=1407299448 http://www.feedbooks.com/item/599304/beyond-the-idea?utm_medium=uwishlist&utm_source=amazon

The New York Times bestselling authors of Reverse Innovation and How Stella Saved the Farm distill more than a decade of exclusive research into one short, powerful, action-oriented book.

Companies stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business… (more)