The Email Revolution: How to Build Brands and Create Real Connections

The Email Revolution: How to Build Brands and Create Real Connections

for $ 18.29

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In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. From there, he would go on to manage email for the Clinton administration and create email-sorting software that would be used by some of the largest companies in the world, including Nike, AT&T, Toyota, and JC Penny. He discovered that incoming emails offered countless opportunities to mine data and solidify relationships with citizens and customers—opportunities of which organizations… (more)

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Book Details  


Publisher: Allworth Press (September 13, 2013)

Format: EPUB

Page count: 240 pages

File size: 4.4 MB

Protection: DRM

Language: English


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