The Human Brand: How We Relate to People, Products, and Companies

The Human Brand: How We Relate to People, Products, and Companies

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Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another

People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered… (more)

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Book Details  


Publisher: Jossey-Bass (September 10, 2013)

Format: EPUB

Page count: 208 pages

File size: 1.2 MB

Protection: DRM

Language: English


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