The Curve: How Smart Companies Find High-Value Customers

The Curve: How Smart Companies Find High-Value Customers

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It's the ultimate business question of our time: How do real companies make money when customers expect (and often get) products for free?

There are millions of potential customers in the world. Most of them won't pay anything for your product. But some will pay almost anything. The

challenge is to find the latter without wasting time and money on the former.

In The Curve, Nicholas Lovell weaves together stories from disparate industries to show how smart companies… (more)

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Book Details  


Publisher: Portfolio (October 03, 2013)

Format: EPUB

Page count: 256 pages

File size: 786 KB

Protection: DRM

Language: English


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