Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

Convert Every Click: Make More Money Online with Holistic Conversion Rate Optimization

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A holistic approach to conversion rate optimization that encompasses an entire business—online and offline—to drive more sales and referrals, and increase bottom-line profits

In order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). Convert Every Click introduces… (more)

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Book Details  


Publisher: Wiley (September 16, 2013)

Format: EPUB

Page count: 240 pages

File size: 4.1 MB

Protection: DRM

Language: English


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