Intellectual Property: The Tough New Realities That Could Make or Break Your Business

Intellectual Property: The Tough New Realities That Could Make or Break Your Business

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The definitive guide to intellectual property for business managers

How can a product of the mind-an innovation, a song, a logo, a business secret-become the subject of precise property rights? No idea is entirely original; every innovative business borrows, sometimes extensively, from its competitors and others. So how do we draw the line between fair and unfair use?

Billions of dollars ride on that question, as do the fates of publishers, software producers, drug… (more)

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Book Details  


Publisher: Portfolio (November 08, 2007)

Format: EPUB

Page count: 256 pages

File size: 548 KB

Protection: DRM

Language: English


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