Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Big Data Marketing: Engage Your Customers More Effectively and Drive Value

for $ 19.99

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Leverage big data insights to improve customer experiences and insure business success

Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives… (more)

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Book Details  


Publisher: Wiley (September 27, 2013)

Format: EPUB

Page count: 208 pages

File size: 3.4 MB

Protection: DRM

Language: English


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