The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference

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15.99 The Little Blue Book of Advertising: 52 Small Ideas That Can Make a Big Difference http://covers.feedbooks.net/item/61990.jpg?t=1409224352 http://www.feedbooks.com/item/61990/the-little-blue-book-of-advertising?utm_medium=uwishlist&utm_source=amazon

These days, the fundamentals of advertising that truly build great brands are often overlooked. But Steve Lance and Jeff Woll are leading a back-to-what-works movement with The Little Blue Book of Advertising.

This is a short, fun-to-read, practical book designed to be read quickly and referred to again and again. Each of their fifty-two ideas relates to day-to-day problems with real examples, then provides an innovative, sometimes blunt solution. For instance:

#3… (more)

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Book Details  


Publisher: Portfolio (July 06, 2006)

Format: EPUB

Page count: 288 pages

File size: 980 KB

Protection: DRM

Language: English


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