Social Marketing: From Tunes to Symphonies

Social Marketing: From Tunes to Symphonies

for $ 62.08

62.08 Social Marketing: From Tunes to Symphonies http://covers.feedbooks.net/item/623889.jpg?t=1404482794 http://www.feedbooks.com/item/623889/social-marketing-from-tunes-to-symphonies?utm_medium=uwishlist&utm_source=amazon

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs.

This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role… (more)

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Book Details  


Publisher: Routledge (October 08, 2013)

Format: EPUB

Page count: 552 pages

File size: 4.2 MB

Protection: DRM

Language: English


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