Global Strategies in Retailing: Asian and European Experiences

Global Strategies in Retailing: Asian and European Experiences

for $ 132.22

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Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity - a trend that is likely to continue over the next decade as general globalization in the service industries increases.

The managerial… (more)

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Book Details  


Publisher: Routledge (October 08, 2013)

Format: EPUB

Page count: 272 pages

File size: 4 MB

Protection: DRM

Language: English


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