The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing

for $ 16.99

16.99 The Passion Conversation: Understanding, Sparking, and Sustaining Word of Mouth Marketing http://covers.feedbooks.net/item/625524.jpg?t=1395901801 http://www.feedbooks.com/item/625524/the-passion-conversation-understanding-sparking-and-sustaining-word-of-mouth-marketing?utm_medium=uwishlist&utm_source=amazon

No passion, no conversation. No conversation, no word of mouth. No word of mouth, no successful business.

If you think you are in the marketing business, think again. You’re in the people business, and The Passion Conversation teaches you how to get people to fall passionately and madly in love with your organization or cause.

The author’s mash-up of the latest in wonky academic research with practical, real-world stories shows how any business can spark and sustain… (more)

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Book Details  


Publisher: Wiley (August 14, 2013)

Format: EPUB

Page count: 224 pages

File size: 4.2 MB

Protection: DRM

Language: English


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