Z.E.R.O.: Zero Paid Media as the New Marketing Model

Z.E.R.O.: Zero Paid Media as the New Marketing Model

for $ 19.99

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The world has changed. Everyone keeps reminding marketers and advertisers about the never ending and accelerating forces of technology disruption, consumer changes, and innovation evolution in the marketing world today. Sounds exciting except for the fact that we’re doing absolutely nothing about it. Zero. 

Simply put, under current operating conditions, the advertising industry will not be able to sustain itself and without taking action, is likely to result… (more)

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Book Details  


Publisher: Wiley (October 11, 2013)

Format: EPUB

Page count: 288 pages

File size: 7.3 MB

Protection: DRM

Language: English


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