Brand It Yourself: The Fast, Focused Way to Marketplace Magic

Brand It Yourself: The Fast, Focused Way to Marketplace Magic

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5.99 Brand It Yourself: The Fast, Focused Way to Marketplace Magic http://covers.feedbooks.net/item/64297.jpg?t=1404218060 http://www.feedbooks.com/item/64297/brand-it-yourself?utm_medium=uwishlist&utm_source=amazon

How companies can stop overthinking the branding process, with faster and better results 

Brand It Yourself is about getting a handle on your brand fast—without getting bogged down by research data, focus groups, or company politics.

Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers.

Altman and her partner… (more)

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Book Details  


Publisher: Portfolio (November 16, 2006)

Format: EPUB

Page count: 208 pages

File size: 1.7 MB

Protection: DRM

Language: English


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