Brand It Yourself: The Fast, Focused Way to Marketplace Magic

Brand It Yourself: The Fast, Focused Way to Marketplace Magic

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5.99 Brand It Yourself: The Fast, Focused Way to Marketplace Magic http://covers.feedbooks.net/item/64297.jpg?t=1392861205 http://www.feedbooks.com/item/64297/brand-it-yourself?utm_medium=uwishlist&utm_source=amazon

How companies can stop overthinking the branding process, with faster and better results

Brand It Yourself is about getting a handle on your brand fast-without getting bogged down by research data, focus groups, or company politics. Lynn Altman believes that branding should be an energizing, exciting process. Unfortunately, too many companies turn it into a complicated grind, burying their common sense about how to connect with their customers.

Altman and her partner… (more)

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Book Details  


Publisher: Portfolio (November 16, 2006)

Format: EPUB

Page count: 208 pages

File size: 1.7 MB

Protection: DRM

Language: English


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