The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

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16.99 The Art of Woo: Using Strategic Persuasion to Sell Your Ideas http://covers.feedbooks.net/item/64787.jpg?t=1404218840 http://www.feedbooks.com/item/64787/the-art-of-woo?utm_medium=uwishlist&utm_source=amazon

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo

G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process… (more)

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Book Details  


Publisher: Penguin (October 18, 2007)

Format: EPUB

Page count: 320 pages

File size: 558 KB

Protection: DRM

Language: English


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