Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment: The Art of Changing Hearts, Minds, and Actions

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion,… (more)

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Book Details  


Publisher: Portfolio (March 08, 2011)

Format: EPUB

Page count: 240 pages

File size: 3.8 MB

Protection: DRM

Language: English


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