Enchantment: The Art of Changing Hearts, Minds, and Actions

Enchantment: The Art of Changing Hearts, Minds, and Actions

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Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It con­verts hostility into civility and civility into affinity. It changes skeptics and cynics into believers and the undecided into the loyal.

 

Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion,… (more)

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Book Details  


Publisher: Portfolio (March 08, 2011)

Format: EPUB

Page count: 240 pages

File size: 3.8 MB

Protection: DRM

Language: English


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