Call of the Mall: The Author of Why We Buy on the Geography of Shopping

Call of the Mall: The Author of Why We Buy on the Geography of Shopping

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10.93 Call of the Mall: The Author of Why We Buy on the Geography of Shopping http://covers.feedbooks.net/item/66967.jpg?t=1378139463 http://www.feedbooks.com/item/66967/call-of-the-mall?utm_medium=uwishlist&utm_source=amazon

The author of the international bestseller Why We Buy -- praised by The New York Times as "a book that gives this underrated skill the respect it deserves" -- now takes us to the mall, a place every American has experienced and has an opinion about.

Paco Underhill, the Margaret Mead of shopping, has run hundreds of research assignments in malls across the country (and in Tokyo and European capitals). He has visited them, observed his fellow mall-ers, looked long… (more)

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Book Details  


Publisher: Simon & Schuster (February 09, 2004)

Format: EPUB

Page count: 240 pages

File size: 277 KB

Protection: DRM

Language: English


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