Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate

for $ 14.56

14.56 Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate http://covers.feedbooks.net/item/68020.jpg?t=1372123030 http://www.feedbooks.com/item/68020/experiential-marketing-how-to-get-customers-to-sense-feel-think-act-relate?utm_medium=uwishlist&utm_source=amazon

Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.

Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective,… (more)

Comments (0 comments)


No comment yet. Sign in to post a comment.

Book Details  


Publisher: Free Press (December 11, 2000)

Format: EPUB

File size: 9.7 MB

Protection: DRM

Language: English


Look for similar items  


>
>