Marketing High Technology

Marketing High Technology

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11.65 Marketing High Technology http://covers.feedbooks.net/item/68262.jpg?t=1404233962 http://www.feedbooks.com/item/68262/marketing-high-technology?utm_medium=uwishlist&utm_source=amazon

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely… (more)

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Book Details  


Publisher: Free Press (June 02, 1986)

Format: EPUB

File size: 2.1 MB

Protection: DRM

Language: English


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