Winning the Global Game: A Strategy for Linking People and Profits

Winning the Global Game: A Strategy for Linking People and Profits

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In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world?s poor. Dismissing the doomsday scenario that so-called… (more)

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Book Details  


Publisher: Free Press (May 11, 2010)

Format: EPUB

Page count: 272 pages

File size: 4.5 MB

Protection: DRM

Language: English


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