Managing Customer Value: Creating Quality and Service That Customers Can Se

Managing Customer Value: Creating Quality and Service That Customers Can Se

for $ 18.93

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Even today with quality improvement the battle cry of American industry, the quality programs in most companies are limited to "conformance to technical standards," according to quality expert Bradley Gale. While some have ventured a step farther to measure customer satisfaction, few of them, Gale demonstrates, have attempted to track market-perceived "quality" -- how buyers select among competing suppliers, why orders are won or lost, and which competitors are succeeding… (more)

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Book Details  


Publisher: Free Press (November 24, 2009)

Format: EPUB

Page count: 432 pages

File size: 5.5 MB

Protection: DRM

Language: English


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