Diffusion of Innovations, 4th Edition

Diffusion of Innovations, 4th Edition

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24.0 Diffusion of Innovations, 4th Edition http://covers.feedbooks.net/item/70474.jpg?t=1379984927 http://www.feedbooks.com/item/70474/diffusion-of-innovations-4th-edition?utm_medium=uwishlist&utm_source=amazon

Since the first edition of this landmark book was published in 1962,

Everett Rogers's name has become "virtually synonymous with the study

of diffusion of innovations," according to Choice. The second and

third editions of Diffusion of Innovations became the standard

textbook and reference on diffusion studies. Now, in the fourth

edition, Rogers presents the culmination of more than thirty years of

research that will set a new standard for analysis and inquiry.

The… (more)

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Book Details  


Publisher: Free Press (July 06, 2010)

Format: EPUB

Page count: 518 pages

File size: 3.3 MB

Protection: DRM

Language: English


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