What Women Want: The Global Market Turns Female Friendly

What Women Want: The Global Market Turns Female Friendly

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PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities.

As large numbers of women become steadily wealthier, more powerful, and more independent,… (more)

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Book Details  


Publisher: Simon & Schuster (July 06, 2010)

Format: EPUB

Page count: 224 pages

File size: 1.9 MB

Protection: DRM

Language: English


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