What Kids Buy and Why: The Psychology of Marketing to Kids

What Kids Buy and Why: The Psychology of Marketing to Kids

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If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office.

How can you create outstanding products and programs that will win in the marketplace and in the hearts of kids and parents? Dan S. Acuff and Robert H. Reiher have invented a development and marketing process called Youth Market Systems that puts the needs, abilities, and interests of kids first. This system makes sure you won't miss the… (more)

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Book Details  


Publisher: Free Press (June 15, 2010)

Format: EPUB

Page count: 224 pages

File size: 3.2 MB

Protection: DRM

Language: English


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