Flip the Funnel: How to Use Existing Customers to Gain New Ones

Flip the Funnel: How to Use Existing Customers to Gain New Ones

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19.99 Flip the Funnel: How to Use Existing Customers to Gain New Ones http://covers.feedbooks.net/item/7234.jpg?t=1358526984 http://www.feedbooks.com/item/7234/flip-the-funnel?utm_medium=uwishlist&utm_source=amazon

Why customer retention is the new acquisition

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an… (more)

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Book Details  


Publisher: Wiley (January 12, 2010)

Format: EPUB

Page count: 256 pages

File size: 2.7 MB

Protection: DRM

Language: English


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