What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands

What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands

for $ 17.34

17.34 What's Your Story?: Storytelling to Move Markets, Audiences, People and Brands http://covers.feedbooks.net/item/73469.jpg?t=1358541575 http://www.feedbooks.com/item/73469/what-s-your-story-storytelling-to-move-markets-audiences-people-and-brands?utm_medium=uwishlist&utm_source=amazon

This is the eBook version of the printed book.

Storytelling is the universal human activity.Every society, at every stage of history, has told stories–and listened to them intently, passionately. Stories are how people tell each other who they are, where they came from, how they’re unique, what they believe. Stories capture their memories of the past and their hopes for the future. Stories are one more thing, too: They are your most powerful, most underutilized… (more)

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Book Details  


Publisher: FT Press (August 20, 2007)

Format: EPUB

Page count: 238 pages

File size: 484 KB

Protection: DRM

Language: English


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