Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

Killing Giants: 10 Strategies to Topple the Goliath in Your Industry

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Marketing expert Stephen Denny argues that any brand can directly challenge the giant of its category and not only survive, but thrive. While it’s inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make painful but necessary changes.

 

During his two decades in the trenches, Denny has taken on quite… (more)

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Book Details  


Publisher: Portfolio (March 31, 2011)

Format: EPUB

Page count: 256 pages

File size: 241 KB

Protection: DRM

Language: English


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