A Social Strategy: How We Profit from Social Media

A Social Strategy: How We Profit from Social Media

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Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business.

What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj… (more)


Book Details  


Publisher: Princeton University Press (May 25, 2014)

Format: EPUB

Page count: 288 pages

Protection: DRM

Language: English


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