The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles

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A practical guide for inexperienced marketers who have to develop a marketing strategy

With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in… (more)

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Book Details  


Publisher: Wiley (March 04, 2014)

Format: EPUB

Page count: 240 pages

File size: 5.3 MB

Protection: DRM

Language: English


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