The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers

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How to reach the 98 percent of people who leave your website without converting sales

The Retargeting Playbook is a complete guide for digital marketers about how to reach the 95 to 98 percent of people who leave a brand's website without converting. Retargeting gives advertisers the ability to stay in front of those people to bring them back and close the deal. For that reason, retargeting has emerged as a must have marketing channel, yet there is a lack of content… (more)

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Book Details  


Publisher: Wiley (March 04, 2014)

Format: EPUB

Page count: 192 pages

File size: 5.3 MB

Protection: DRM

Language: English


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