Darwinism in a Consumer-Driven World

Darwinism in a Consumer-Driven World

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"Modern companies should focus more on their "improvisation capabilities" that rely on data, innovation, collaboration and individuals' own adaptation capabilities. Erik and Kyle provide a useful framework to think corporate strategy from a different perspective in this book that perfectly applies evolutionist theory to the digital age."

Vincent Stuhlen, Global Head of Digital, l'Oréal, Luxury Division

“Erik and Kyle help every executive to understand the impact… (more)

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Book Details  


Publisher: Pearson (April 25, 2014)

Format: EPUB

File size: 3.9 MB

Protection: DRM

Language: English


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