Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society

for $ 16.58

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Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including… (more)

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Book Details  


Publisher: Rowman & Littlefield Publishers (April 16, 2011)

Format: EPUB

Page count: 258 pages

File size: 2 MB

Protection: DRM

Language: English


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