The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

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Most global businesses focus nearly all their efforts on selling to the wealthiest 14% of the world's population. It's getting harder and harder to make a profit that way: these markets are oversaturated, overcompetitive, and declining. The Invisible Market shows how to unleash new growth and profitability by serving the other 86%. Vihajan Mahajan offers detailed strategies and implementation techniques for product design, pricing, packaging, distribution, advertising,… (more)

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Book Details  


Publisher: FT Press (September 14, 2005)

Format: EPUB

Page count: 252 pages

File size: 1.3 MB

Protection: DRM

Language: English


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