The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

The Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

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6 strategic principles for reinventing your products, your services-and your company's future

The digital age has completely transformed business-and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced-which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct… (more)

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Book Details  


Publisher: McGraw-Hill (January 31, 2011)

Format: EPUB

Page count: 256 pages

File size: 2.1 MB

Protection: DRM

Language: English


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