Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House

Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House

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Communicator-in-Chief examines the role of new media technologies such as e-mail, Twitter, Facebook, MySpace, YouTube, blogs, video games, texting and the Internet in the historic 2008 presidential campaign. Politicians of the twenty-first century will use the Obama campaign's new media technology strategy to not only communicate with the electorate, but also raise money and motivate voters to go to the polling places on election day.


Book Details  


Publisher: Lexington Books (January 14, 2010)

Collection: Lexington Studies in Political Communication

Format: EPUB

Page count: 188 pages

Protection: DRM

Language: English


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