The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy

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Companies constantly present technological developments-new materials, new mechanisms, and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts, but in the interest of efficient and predictable productivity, institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services, author Alexander Manu argues, arise out of the behaviors… (more)


Book Details  


Publisher: New Riders (December 22, 2006)

Format: EPUB

Page count: 272 pages

File size: 1.8 MB

Protection: DRM

Language: English


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